Fred Morrison, Creator Of Frisbee, 1920 - 2010

Fred Morrison, creator of the Frisbee, died at his home in Monroe, Utah. He was 90, the New York Times
reported yesterday.

Beloved of man and dog, the Frisbee has for more than half a century been the signature product of Wham-O, a toy and sporting-goods manufacturer based in Emeryville, Calif. The company has sold more than 200 million of the discs since acquiring the rights to Mr. Morrison’s Pluto Platter, as it was then known, in 1957.

At least since antiquity, mankind has been hurling flat, round objects — or flying discs, as they are known in aficionados’ parlance — aloft. But Mr. Morrison is widely credited as having designed the first commercial flying disc expressly manufactured and marketed as such.

Wham-O changed the name to Frisbee in 1958, influenced by the Frisbie Pie Company in Connecticut, whose tins Yale students hurled for sport. A Westerner whose plainspoken ways could be mistaken for gruffness, Mr. Morrison deplored the change.

“I thought the name was a horror,” he told The Press Enterprise of Riverside, Calif., in 2007. “Terrible.” (Before perfecting the Pluto Platter in 1955, Mr. Morrison had called earlier incarnations of his disc the Flyin’ Cake Pan, the Whirlo-Way and the Flyin-Saucer.)

But as his royalties mounted — he would realize millions of dollars over the years — Mr. Morrison revised his position on “Frisbee.”

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