Tuesday, June 17, 2008

Tony Schwartz 1923 - 2008

I read about this over on Chatter, Tony Schwartz passed over to the other side.

Who's Tony Schwartz? You probably know his work more than you know him.

From Chatter: Of the thousands of television and radio advertisements on which Mr. Schwartz worked, none is as well known, or as controversial, as one that was broadcast exactly once: the so-called “daisy ad,” made for Lyndon B. Johnson’s presidential campaign in 1964. It changed political advertisements.

Tony Schwartz, August 19,1923 - June 15, 2008.

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