Tuesday, February 07, 2012

"He seems amusing" -- The 10 Most Engaging Congressional Tweeters

A couple of years ago Billy Long learned how to use his iPhone and started tweeting.

This bus stop from February 22, 2010 set the tone for Billy's tweets. About Last Night follows a series of tweets from Long while he was attending a wine tasting party at Big Cedar Lodge down in Ridgedale. You can draw your own conclusions. Hey, it was a wine tasting weekend.


This piqued enough interest to follow Long's twitter feed. Others in MO7 started following Long and his twitter statements.

Characterized by flippant attempts at humor and poor judgement, Long's tweets have mocked tornado drills, the death of Amy Winehouse (just pick anyone of these), the Navy SEALS attack on the Osama Bin Laden compound -(Long did a series of tweets on the raid and its aftermath that he later deleted).

But we didn't follow him for long, Long blocked our access to his twitter feed.

We weren't the only ones who attempted to follow Long. One DC blog said of Long, "He seems Amusing".
Read this:

The 10 Most Engaging Congressional Tweeters
By Rachel Greenway Feb 08 2012, 09:23 AM

Members of Congress are using Twitter more and more as a way to communicate with their constituents, champion causes or simply keep to in touch with each other and the world. But, like anything, even Tweeting is a skill that can be improved upon, and some members of Congress seem to have mastered the “social” in social media, while others are talking to virtual space.

Drawing from data over the past month, exclusive analytics from OhMyGov! uncovers the healthiest and unhealthiest Twitter feeds in Congress, and reveals the importance of the message—not just the medium.

The key to a healthy Twitter presence is not necessarily in the followers, and it’s definitely not in output. Just because Twitter makes it possible to provide minute-by-minute updates on a user’s current state of mind doesn’t make it a wise political decision to use it as such, e.g. Weinergate. The secret is in quality over quantity, and one measure of quality tweets is the amount of retweets an individual tweeter averages, revealing the popularity of the message.

The following chart reveals the strongest Twitter users in Congress by measuring the ratio of Retweets to Tweets for individual users.

*(H stand for U.S. House, S stands for U.S. Senate)

Of course, while the House of Representatives maintains some of the strongest Twitter feeds in Congress, it also bears some of the worst. The following chart shows a few of the least effective Twitter feeds in Congress, as measured by those with the lowest average retweets per tweet.

The strongest Tweeter in Congress is Allen West (R-FL) of the House of Representatives, who averages 112 retweets per every tweet he sends. That means that 112 different people find what he says interesting enough to share on their own walls every time he posts something new. West sent only 31 tweets last month, but collected a robust 3,501 retweets from his 43,000 Twitter followers who soak up his 140 characters ravenously.


On the flip side is Billy Long (R-MO), also from the House of Representatives, who averages 0.19 retweets per every tweet he sends. Last month, Long sent out 643 tweets (bus driver's note: 643? Does he ever take his nose out of his iPhone?), but those only managed to earned him 126 total retweets.

So what is the difference? Are West’s followers just more dedicated?

Yes and no. Twitter can’t prove whether anyone’s constituents are more loyal, but it can show who is using the social media platform more effectively for political purposes. This understanding of Twitter may result in stronger campaigns because the politician’s message is disseminated more clearly and consistently.

A big factor in attracting engagement, as measured by retweets here, is the size of one's following. West sports over 43,000 followers compared to Long's 2,185. In this case, size does matter, as more followers makes it more likely someone will retweet the message to their following, creating the viral flow of information.

One detractor from attracting retweets, however, is tweeting too much, whether they are original posts or a plethora of Retweets from favored politicians or celebrities. Too many posts in a day crowd up the feed, numb followers to yet another Tweet (if it’s 12 in the past hour), and fog up the overall message.

West saves keeps his Twitter feed well manicured, limiting messaging to promote political causes or his own writing for followers to share. Only one or two posts a day means that when he does tweet, followers pay attention to check out the new information he shares. It seems that on Twitter as often it is in life; less is more.

Rep. Long tweets upwards of 40 times a day, filling his feed with few original posts and a slew of retweets from journalists, politicians, and the odd celebrity. Sure they’re all entertaining on their own, but when jam-packed together they cloud the message Long is sending, which instead comes across as: look at what all these other people are saying about stuff!

Congressional leaders can check the health of their Twitter feed by understanding the importance of the tweet:retweet ratio. Their messages should be clear for their constituents, and worthy of passing on the message. A fun tweet every now and then reminds social media users that a politician can have a sense of humor as well, but a steady diet of it can water down the candidate's overall image.
But we knew that already.

7 comments:

Anonymous said...

I know you are enjoying dinging on Congressman Long about 'tweets' while at the same time you are ignoring the his more important activities in Washington at the moment.

He desperately needs for all of us to submit photos of the Ozarks for him to display in his office so he will not get homesick during the less than 100 days a year that he works.

Shame on you.

Anonymous said...

That Beatles song guy, you know, "Hey Bungalow Bill" also has some thoughts on "Congressman Twit"

Yes, the congressman seems amusing.

Bungalow Bill said...

Yeah Jim, Long is spending money we are borrowing from the Chinese to hire professional photographers for pictures he could get off the Internet for free.

Bungalow Bill said...

Jim, I was thinking, Billy may be thinking he's not getting enough from his overpaid staff. In a boardroom on Longfellow, he is scheming and yelling, demanding staff members create fake twitter accounts to retweet @auctnr1 tweets to get him off the bottom of the list.

Anonymous said...

Hooray for E-Verify!

Anonymous said...
This comment has been removed by a blog administrator.
Busplunge said...

I can count on the fingers on one hand how many times I have removed blog comments.

If you can't play nice, don't come here.

You are not welcome.