Tuesday, October 31, 2006

Yard signs

What are political signs but an expression of a homeowner's view on a particular candidate or issue.

But to a politician, or an aspiring politician, they are a public display of support.

There are two schools of thought in displaying signs.

The first is a gradual increase of signs to illustrate increasing support.

The second is a total saturation of signs, all of them up on one day.

Research has shown that after two weeks the signs lose their effectiveness, they become part of the landscape.

Savvy landowners move the signs every two weeks.

For instance: if you have McCaskill, Harpool, Lampe, Coonrod, Amendment 2 signs in your yard, in that order, switch them around, put them in different order.

People will notice something different about your yard and will more likely notice your candidate and issue.

I don't know if this will work for Talent, Champion, Helms, Roark and No on Amendment 2. I never tried it.

When I was a kid, I would help my grandfather put up campaign signs in St. Louis. He was active in the democrat party in St. Louis County. My father was a democratic alderman in Shrewsbury in the 1960s.

Gramps had two steadfast rules regarding signs.

1. Take your signs down the day after the election.

2. Never, ever mess with your opponent's signs.

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