What's wrong in this instance is the apparent fakery created and sustained for the sake of building pseudo-populist appeal--and selling books. Sarah Palin and HarperCollins have consciously tried to give the impression that she is doing her book tour by bus when the evidence suggests she is not. At every stop, she's been filmed getting off Big Blue looking rested and radiant. She dazzles onlookers and interviewers with her seemingly bottomless reserves of energy. And no one suspects she may secretly be hopping on and off her main means of transport, UJT750, and resting up in hotels.